Come commercializzare le proprie competenze nell'era digitale
First impressions matter.
While many people may think that the first day of your new job is your first impression, it’s not. Your initial job application is the first time that a prospective employer will look at you and form an opinion about you. This is why you should curate the perfect job application and CV to make your skills stand out from the competition.
There are many ways that you can improve your first impression. However, if you’re looking to enhance your resume and job application, it’s essential to know how to market your skills online. This will ensure that your CV stands out and that you make the best first impression possible.
Want to learn more about how to advertise your skills to potential employers? Read this helpful guide for everything you need to know.
The Importance of Marketing Your Skills
Make Your CV Stand Out
1. Simplify Your CV
If you’re making a CV, keep things simple. Nobody wants to read a 20-page document outlining everything you’ve done since birth. Keep things light, simple, and clear.
2. Embrace Digital CVs
Digital CVs are far more effective. This is because they can be more interactive for employers. Focus on curating the best profiles on social media platforms like LinkedIn and Indeed.
3. Don’t Forget Social Media
Social media says a lot about a person. Make sure that your social media accounts reflect the kind of person that you are. Always think twice before you post anything.
4. Consider a Custom Video
Custom videos are the best way to stand out from the crowd. Creating a custom video will enhance your application and ensure that you get the opportunity to advocate for yourself.
How to Market Your Skills Online
We are comfortably in the digital age. This means that businesses of all shapes and sizes have embraced digital solutions in every way. From advertising job positions to expanding the business itself, the digital space handles it all.
Modern businesses can even run entirely online. We see this all the time with e-commerce companies that spring up to sell products direct to consumers. In a matter of minutes, you can set up an online store and start shipping products to customers around the world.
This is why it’s so important to understand how to market your skills and achievements online. Understanding how to leverage the digital market will enhance your chances of success. Whether you’re looking to land a new job or want to grow your business, it’s essential to market your skills online.
To help you market your skills more effectively, we’ve gathered some of the key tips that you should keep in mind. Here’s a quick guide to help you master the online space.
The majority of internet traffic is dominated by search engines and social media. Both of these platforms offer you the unique opportunity to showcase your skills and achievements. If you think about how businesses have embraced the digital market, it only makes sense to create a profile and application online as well.
Sending through a paper application and resume just doesn’t make sense anymore. In most cases, businesses would rather look through your social media accounts to get a better idea of who you are. This is an important thing to note whenever you want to post things on your profile.
Everything that you post goes up for everyone to see. This includes prospective employers. If you want to give off a professional vibe, you can’t exactly post videos of yourself in clubs every weekend.
Custom Video CV
When it comes to submitting a CV, the process has not really evolved in the last few hundred years. Traditional CVs are just boring documents that list out who you are and what you’ve done. Modern CVs are the exact same thing, just on a PDF that can be emailed to employers.
This is why custom video CVs are so incredible. Video CVs bring your entire resume to life and provide you with the opportunity to attach your face and personality to the application.
Instead of having your prospective employer read through your accomplishments, you can list them out and promote yourself directly to them. This is an effective marketing technique that you can use to promote yourself to businesses.
Video marketing has already proven to be effective. This approach simply leverages that fact to enhance every job application that you send in.
There are even platforms that will host the video securely for you. This means that you can upload your video and share the link with your future employer. This makes the entire process simple and easy.
Free Screen Recorder
If you’re thinking that you need to go out and buy an expensive camera to make your video, think again. There are screen recorders out there that will let you create quick videos on your phone or computer.
FlashBack is a perfect example of this. FlashBack is a powerful piece of software that can help you share information effortlessly with others. This can be used to capture your screen but also records video with your webcam.
The software also lets you edit your video so that you’re left with the perfect cut. This can then be exported and shared with team members, friends, family, and potential employers.
How to Start a Freelance Business
When it comes to starting a freelance business, it’s important to understand how to market the new business. This is because there’s no point in creating a great business that nobody knows about. No matter how great your product is, people have to know about it to buy it.
This is why modern marketing is so important. Modern marketing leverages the latest technology, trends, and tools to promote your business. This includes large-scale consumer data, modern social media platforms, and search engine optimization. By including all three of these elements into your marketing strategy, you’re bound to launch a successful freelance business.
Marketing can also be used to create a relationship between your brand and customers. This relationship is key to bringing customers back for another purchase. Recurring customers is the best way to establish your brand and secure long-term revenue and growth.
How Videos Can Market Your Freelance Business
Video content is on the rise and comes with tons of benefits for your business. It’s no secret that TikTok has taken over the social media space. However, video content has always been the most dominant force in the industry.
When you take a closer look at social media platforms, you’ll notice that YouTube is still number one. Even before TikTok, video content on YouTube always garnered the most attention online. This proves the power of video content for your business and brand.
Videos offer you more than pictures and words. This creates an opportunity for you to showcase your brand and explain why your business is the one customers should choose. Videos are also versatile and can be used for branding, advertising, or promoting various products and services.
This is a great way to add depth to your marketing strategy and make your business stand out from the rest. Videos are also easily sharable and can quickly go viral. This is something that static ads can never compete with.
Online Marketing Tips for Freelancers
There are tons of tips and tricks that you can use to create the perfect marketing strategy for your business. If your business is in need of a boost, or it’s a brand new business looking to launch, these marketing tips can help.
Here’s a quick look at the most important marketing tips for freelancers and freelance businesses.
1. Digital Marketing
Digital marketing is the latest and greatest marketing tool that you can use to grow your business online. Digital marketing is a broad term that includes a wide range of marketing activities. This includes everything from social media to sponsored ads. The most impressive aspect of digital marketing is through social media. This is because modern social media platforms give you access to visitor data. This way, you can see your target demographic and evaluate how they respond to your content. With this information, you can curate your approach and tailor it to your target audience. This results in a more effective overall strategy.
2. Search Engine Optimization
When it comes to finding products, services, or brands, everything starts with a Google search. This is why it’s so important that your brand and business is the first one that pops up whenever someone searches for something online. Search engine optimization is a practice that understands how search engines work. This information is used to curate the content that your business publishes online. Since the content is curated for search engines, your business will always rank higher compared to competitors.
3. Brand Marketing
Brand marketing is not as direct as digital marketing. However, the two are not mutually exclusive. This means that digital marketing tools can still be used to enhance your brand online. Brand marketing is all about investing in your brand. This creates brand value for your brand and attracts customers because of that value. This can be done by sponsoring events, influencers, and even with strategic brand messaging on all your online platforms.
Enhance Your Business and CV with Videos
Now that you know how to market your skills online, it’s important to put these tips into action. The best way to set your application apart is to curate your CV and create a custom video to go along with it. This will ensure that you give off a unique and professional first impression.
If you’re wondering how to make a custom video for your CV, we’ve got you covered. FlashBack is a free screen recorder that you can also use to make custom videos. Click here to learn more about how this tool can help you market yourself online.